How does your organization create value for its customers? Do you understand how the many elements of your business fit together? Does everyone in your organization know how they contribute?
If you answered “yes” to the above, congratulations, because you are in the minority.
The Business Model Canvas is an excellent tool for answering the above questions. Greg can provide a template, instruction, and facilitation for a Canvas. The result with give you benefits:
- Clearer understanding of organization’s value proposition
- Identify and resolve complexity in the business model
- Help everyone know where they fit in and provide value (particularly useful for IT portfolio management and strategy activities)
- Improve the model
- Create growth strategies to improve revenue streams
- Tailor product roadmaps to the model (and vice-versa)